Tri-Balm is a Sell Out at Ruskin

By Frances Prescott

Sitting comfortably on the shelves at Ruskin, one of the UK's best-loved independent boutiques, Tri-Balm is nestled up to some of the best contemporary fashion design classics, including Folk, Journal, YMC and Sunspel. With branches in Whitstable and Margate, Ruskin's founders, Garry and Shelly Keeys have based their retail philosophy on a quote from the Victorian art critic and philosopher John Ruskin: "Quality is never an accident; it is always the result of intelligent effort."

And in a nutshell, that quote sums up everything at Ruskin. Both the men and womenswear are carefully curated, with pieces that are not only beautiful and desirable - but made-to-last. The boutiques also stock a range of well-chosen accessories, such as Rains' super-practical backpacks and Monokel's always-chic sunglasses.

After road-testing Tri-Balm, Shelly and her team were smitten. “We all fell in love with Tri-Balm,” reveals Shelly. “Not only does it fit perfectly with the Ruskin ethos - well-designed, carefully thought through and a pleasure to use – but it also delivers results. Clearly, our customers feel the same way - judging by the fact that we have already sold out three times!”

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